Marquee de Sells: Chris's insight outlet
writing & speaking
October 25, 2004
Here’s Some Marketing I Can Get Behind
I just got an email
from Netflix letting me know that they’re lowering my monthly fee from $22 to $18
. The only thing vaguely "marketing" about is that they used $21.99 and $17.99. There was no upsell. There was no limitation of service at that new lower price. There nothing additional I had to do to get the savings. When's the last time you got that kind of service from a vendor?
I love Netflix